My role:

Sr. Art Director responsible for launching an initiative at PetSmart for customers with new pets. This is an emotional time for people adopting new pets and they are looking for guidance on everything from what food to buy, toys, and beds to training tips and grooming. It’s also a joyous time so this campaign was meant to show celebration with the playful circles dangling above our pet models and a soft, colorful, comforting color palette.

I led the campaign team in concept, developing a toolkit and producing the photoshoot. The robust campaign which included a landing page as well as fliers, emails and in store signage, was met with an overwhelming positive response and most of all - gained new customers trusting in PetSmart for all of their pets needs for their whole lives.