![](https://images.squarespace-cdn.com/content/v1/601c1b12025e79544b24c109/fa195db7-3a5f-4c45-9daf-805722405cfe/ServicesCampaign_Intro.jpg)
PetSmart Grooming
Services Campaigns
Tina Klimek - Sr. Art Director
Jason Pease - Sr. Photographer
Whitney Mellis - Sr. Graphic Designer
Caroline Jackson Crafton - Production
My role:
Sr. Art Director leading team in concept, design, copy tagline, presentation, on location photoshoot planning and art direction on photo set.
PetSmart Grooming Services wanted to reach a specific customer base with a series of Grooming campaigns. Those current customers of PetSmart that may DIY grooming at home and never considered using that service, and also potential new customers. Using a Problem/Solution campaign - first for their FURminator service and then for their overall grooming/bath service, we were able to reach a customer base like never before - all with an overarching tagline that I wrote - “Let us take care of your fur, baby”
![Services_Grooming_Campaigns.jpg](https://images.squarespace-cdn.com/content/v1/601c1b12025e79544b24c109/5fa49b95-d0fe-4988-ae9a-8dd13e4f8d0f/Services_Grooming_Campaigns.jpg)
![Services_Deshed_Digital.jpg](https://images.squarespace-cdn.com/content/v1/601c1b12025e79544b24c109/7d75c034-3176-4d36-b626-1c0c9a9e12ec/Services_Deshed_Digital.jpg)
![Services_Aquisition_Digital_V2.jpg](https://images.squarespace-cdn.com/content/v1/601c1b12025e79544b24c109/eb1156ca-abd9-48d9-bad5-abfd41f4272f/Services_Aquisition_Digital_V2.jpg)