PetSmart Grooming
Services Campaigns

Tina Klimek - Sr. Art Director
Jason Pease - Sr. Photographer
Whitney Mellis - Sr. Graphic Designer
Caroline Jackson Crafton - Production

My role:

Sr. Art Director leading team in concept, design, copy tagline, presentation, on location photoshoot planning and art direction on photo set.

PetSmart Grooming Services wanted to reach a specific customer base with a series of Grooming campaigns. Those current customers of PetSmart that may DIY grooming at home and never considered using that service, and also potential new customers. Using a Problem/Solution campaign - first for their FURminator service and then for their overall grooming/bath service, we were able to reach a customer base like never before - all with an overarching tagline that I wrote - “Let us take care of your fur, baby”