Arcadia Trail - Product Videos

Tina Klimek - Sr. Art Director
Jason Pease - Photographer/Videographer
Catherine Rupert - Product Owner
Caroline Jackson Crafton - Producer
Jay Worsley - Video Editor

My role:

Art Director (freelance) working closely with Catherine in continuing to enhance online content for PetSmart’s proprietary brand Arcadia Trail. Shooting video of product functionality and features in a fun, clear and ease-of-use way.

After the on-location shoot which also included still photography, I worked with Jay and Catherine to edit the videos and create an on-brand template that can be used for all future product content. These videos live within the PDP pages within the carousels to give the customers much needed information about safety and functionality.