My role:

Art Director responsible for overseeing all onsite digital assets as well as offsite ads for Amazon Home - Holiday 2022 event.

I worked directly with the Holiday creative team, internal project owners, merch coordinators as well as the internal CGI animation team to create compelling imagery and a seamless customer experience concentrating on 3 main hub pages - Home Prep Shop, Holiday Gift Guide, Fall/Winter Décor as well as Amazon.com hero spaces, several COOP pages, ads, emails, and all below the fold assets.

Art Directing the CGI team involved creating exact product to be featured, mocking up the “set” design for each scene and directing animation in various assets.