My role:

Sr. Art Director leading team in concept, design, presentation, on location photoshoot planning and all direction.

Nate Berkus & Jeremiah Brent - celebrity interior designers - collaborated with PetSmart to create a unique line of stands and décor for small pets, fish & reptiles.

My team and I were responsible for developing a brand that not only aligned with their own branding but fit into the PetSmart ecosphere and related to PetSmart’s small pet customer base but elevated the product offerings in store and online.

On location in New York City, we captured not only beautiful still photography of Nate & Jeremiah, but also video and in tandem with their own social media team to round out a fully robust brand launch.