PetSmart Loyalty program

Art Director - Tina Klimek
Graphic Designer - Sela Foster Wilson
Photographer - Jason Pease
Graphic Designer - Amanda Rochon

My role:

PetSmart launched a new Loyalty Program titled “Treats” in 2018 and I led the team tasked with naming the program, logo design, photography, across all launch tactics including working with an outside agency to develop the program within the existing app.

We wanted to give this loyalty program a fun, engaging launch so existing & new customers would be excited about joining and sticking with the Treats Program - not only to obtain the many benefits but also as an opportunity for PetSmart to gain valuable customer data.